Elizabeth Zhou
☁️
Product designer based in San Francisco.
Currently designing autonomous tools at Applied Intuition.
Doing some fall cleaning 🍁 on my portfolio, but let’s be in touch!
🖤
Read.cv
Product designer based in San Francisco.
Currently designing autonomous tools at Applied Intuition.
Doing some fall cleaning 🍁 on my portfolio, but let’s be in touch!
🖤
Read.cv
Graphic / Visual Design, Print
Initially the scope was to display either all 9 values onto one poster or create a set of 3 posters (each featuring 3 values) but I quickly realized that it was difficult to apply a visually distinctive style that also highlighted each value individually.
Therefore, I re-scoped the project to make each value have its own poster, and meeting the (new) following requirements:
- Posters shown as a set (e.g. values 1, 2 and 3) should not feel repetitive
- Each value should look and feel unique
- Visual style should be interesting and engaging
- Posters should reflect Applied’s brand aesthetic (clean, bold, minimal)
After several rounds of iteration, I came to a style that I felt best highlighted Applied’s clean and bold aesthetic – the “–” that appears in each poster was a nice way to tie everything together cohesively, while still allowing each value to be uniquely expressed. As a set, each value is given equal emphasis without feeling repetitive, which makes it perfect for displaying as a collection in the office.
View the gallery above to see the iterative process and how the visual style evolved into its final form!